SOCIAL MEDIA LAUNCH
SOCIAL MEDIA LAUNCH
Initially, we had very few resources to strike interest in those discovering Kessler West. To establish a baseline for the envisioned community, we relied on a mix of editorial art, renders, and mid-century imagery to speak to the values of the KW community.
Since each garage was designed to have a car lift, classic sports cars were our "HOA" social posts for future residents and auto enthusiasts.
As a result of our efforts, the first phase of townhomes sold that year.
Initially, we had very few resources to strike interest in those discovering Kessler West. To establish a baseline for the envisioned community, we relied on a mix of editorial art, renders, and mid-century imagery to speak to the values of the KW community.
Since each garage was designed to have a car lift, classic sports cars were our "HOA" social posts for future residents and auto enthusiasts.
During Kessler West's initial launch, we provided strategic marketing to identify and generate leads.
We utilized social media, paid media, and activations to encourage potential buyers into experiencing the tasteful quality and convenience of Kessler West.
As a result of our efforts, the first phase of townhomes soldout that year.
During Kessler West's initial launch, we provided strategic marketing to identify and generate leads.
We utilized social media, paid media, and activations to encourage potential buyers into experiencing the tasteful quality and convenience of Kessler West.
As a result of our efforts, the first phase of townhomes sold that year.
PAID MEDIA TARGETING
AUDIENCE A - LUX
M/F, 18-65+
Dallas 15 Mile Radius
INTERESTS: Luxury, Design, Architecture, Art
TARGETING:
Architecture, Modern Architecture, Interior Architecture, Architecture & Design, Interior Design, Luxury Real Estate, Visual Arts, Design
AUDIENCE B - PROFESSION
M/F, 18-65+
Dallas 15 Mile Radius
INTERESTS: Law, Medicine, Accounting, Health, Finance
TARGETING:
Law, Dentistry, Accounting, Medicine, Veterinary Medicine, Vacation Rental, Wealth Management, Finance, Personal Finance
AUDIENCE C - HOBBYIST
M/F, 18-65+
Dallas 15 Mile Radius
INTERESTS: Travel, Cars, Performing Arts, Personal Development, Philanthropy, Pets, Real Estate
TARGETING:
Business Travel, Luxury Vehicle, Performing Arts, Sports Cars, Car Dealership, Career Development, Career, Cars, Charitable Organization, Condominium, Consumer Electronics, Cryptocurrency, Dog Training, Electric Vehicle, Estate Agent, Land and houses, Home Business, Gated Community, Four Wheel Drive, Money Management, non-profit organization
For our paid media campaigns that followed, we concentrated on testing and discovering audiences that would generate followers, clicks, and booked appointments. Above is a sample of three of these audiences that engaged with Kessler West's social, blog, and website.
LAUNCH PARTY
To further build on the exclusivity and PR, we developed a launch party that celebrated art, community, and luxury at one of the townhome units of Kessler West. Guests included Dallas' premier agents, celebrity realtors, partners, and other local personalities.
ONGOING EVENTS & SOCIAL
Consistency is key in showcasing a community that's values reflect yours. We helped develop imagery and messages to show it.
